Associate Media Director · Oceanside, CA

Julie Vezzani

Building brand love and business results at the intersection of paid and organic.

8+ years✦ $40M+ in paid social✦ Team of 10✦ 5 promotions in 6 years
Julie Vezzani
Platforms architected
Meta TikTok Pinterest Reddit Snapchat LinkedIn
01About

A senior social leader who connects storytelling to outcomes.

I came to social media through psychology. The minor at the University of Louisville was intentional. I've always been drawn to the question of why people choose what they choose, and every role since has been a variation on that question, scaled across national consumer brands and $40M+ in annual paid social.

Eight-plus years architecting integrated paid and organic strategies. Five promotions in six years at DSplus, most recently to Associate Media Director, leading a team of ten across Toyota, Lexus, and Genesis business.

My work sits at the seam between creative and performance. I partner closely with Creative, Analytics, Performance Media, and executive leadership to deliver full-funnel campaigns that grow brand love, engagement, and measurable business results.

$40M+
Annual paid social
300+
Dealerships supported
10
People on my team
5×
Promotions in 6 yrs
02The Work

The work.

Where I've worked
DSplus ✦ Affinitiv ✦ INNOCEAN USA ✦ Beaded Treasures ✦ Delia's
February 2020– Present6 yrs 4 mos · Chicago / Remote

DSplus

Associate Media Director
Promoted five times in six years. Each step deepened the work, from hands-on campaign execution to integrated strategy to leading the team.
  1. Associate Media DirectorJul 2025– Present · current
  2. Social Media Supervisor, New BusinessOct 2023– Jul 2025 · 1 yr 10 mos · Remote
  3. Social Media SupervisorMar 2022– Oct 2023 · 1 yr 8 mos
  4. Senior Social Media StrategistAug 2021– Mar 2022 · 8 mos
  5. Social Media StrategistFeb 2020– Aug 2021 · 1 yr 7 mos

Lead integrated social media strategy and team development for national automotive consumer brands across Tier 1, Tier 2, and Tier 3 dealer business. The work supports 300+ dealerships nationwide through full-funnel campaigns, e-commerce growth, audience development, and emerging platform innovation.

Strategic Leadership & Business Growth

  • Scaled Tier 3 regional paid social footprint 200% (2 → 6 dealer regions), expanding integrated dealer-level strategy into a national multi-market program covering 300+ dealerships.
  • Drove a 33% year-over-year increase in Lexus regional paid social investment (2025 → 2026), reflecting earned client trust and demonstrable business outcomes.
  • Doubled Toyota Parts Center Online (TPCO) revenue target from $5M to $10M within six months through full-funnel paid social strategy, audience development, and strategic client partnership.
  • Pitched and won the Toyota Parts & Service business from a competing agency. That work contributed to DSplus doubling in size and expanding the agency's footprint from social into programmatic and search.
  • Oversaw paid social across 300+ dealerships spanning the New York, Chicago, Kansas City, Portland, LA, and Denver Toyota Dealer Association regions, plus the Southeastern Toyota region (a separate national entity).
✦ Industry Speaking

Polk Accelerate

April 2025 · S&P Global Mobility · Panelist

Invited to speak alongside industry leaders on the future of automotive marketing. Presented DSplus's full-funnel digital strategy: pixel event tracking, retargeting, and the emergence of online parts & accessories as a new e-commerce category, anchored by the unique do-it-yourself behavior of the Toyota owner community.

Julie Vezzani speaking on a panel at Polk Accelerate, an S&P Global Mobility event, in front of a seated audience.
On the panel at Polk Accelerate, S&P Global Mobility.

Integrated Paid + Organic Strategy

  • Architected platform-native campaign strategies across Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn in close partnership with Creative, Analytics, Account, and Performance Media teams.
  • Built full-funnel audience targeting frameworks leveraging customer lists, in-market signals, retargeting, and conquesting to align brand storytelling with engagement and conversion goals.
  • Managed organic posting, social listening, and Meta community management for 3+ years, executing approved creative and copy and handling community inquiries across brand and product.
  • Led A/B testing, brand lift studies, attribution analysis, and emerging platform pilots to continuously sharpen creative output and inform future campaign strategy.

Team Leadership & Operational Scale

  • Managed and mentored a team of 10 (8 strategists and 2 supervisors) spanning monthly execution, reporting, optimization, and media planning across multiple business units.
  • Recognized for building strong, collaborative teams and developing talent; 3 direct reports promoted under my leadership.
  • Drove operational scalability, workflow development, and team collaboration as the automotive book of business expanded into larger integrated media initiatives.
  • Delivered executive-level reporting connecting campaign performance, audience engagement, and broader business objectives to client and agency leadership.
Feb 2019– Feb 20201 yr 1 mo · Chicago, IL

Affinitiv Inc.

Social Media Specialist
  • Built, managed, and optimized monthly Meta paid campaigns promoting dealership-specific sales offers across multiple automotive accounts at scale.
  • Selected campaign creative from approved asset libraries with minimal direction, leading with consumer instinct ("what would I click on?") and validating against performance data.
  • Monitored campaign pacing and performance to ensure full budget delivery and alignment with client KPIs.
  • Developed recurring reporting and performance insights highlighting optimization opportunities and strategic recommendations for monthly client reviews.
Jan 2018– Feb 20202 yrs 2 mos · Greater Chicago

Freelance

Social Media Coordinator
  • Managed social media content calendars, audience engagement, and community moderation for small business clients.
  • Supported brand strategy, content development, and performance reporting across campaigns.
Jun 2017– Feb 20202 yrs 9 mos · Huntington Beach, CA

INNOCEAN USA

Digital Production Coordinator
First taste of AI, three years before anyone used the word. Helped lead the Hyundai Kona launch chatbot: scoped the source material, anticipated customer intents, and partnered with internal and vendor teams to ship a conversational product. In hindsight, an LLM-shaped workflow before LLMs existed.
  • Production lead on the Hyundai Kona chatbot launch. Ingested brand and vehicle documentation, mapped expected questions, and coordinated with the AI vendor and internal teams.
  • Owned the online media database that connected automotive client Genesis Motors America with media partners to run digital advertising efficiently.
  • Used ad management software to create and manage online banners in the live environment; coordinated scheduling and on-time delivery across teams.
  • HTML5 DoubleClick Certified (August 22, 2017).
2016– Jun 20171 yr 6 mos · Louisville, KY

Beaded Treasures Project

Social Media Intern
  • Assisted with developing social media editorial calendars.
  • Created marketing and branding solutions for increasing follower engagement rates.
  • Created social media posts and moderated social channels.
  • Contributed to the development of a new brand identity, including a strategic timeline.
Earlier
Sales Associate · Delia's Retail Co. Jul 2011– Aug 2014 · Bolingbrook
03Community

Community & organic.

March 2025– Present

Girls Who Putt San Diego

Social Media & Cultural Manager → Co-Leader

Leading organic social, content, and community for a fast-growing women's golf and lifestyle community in San Diego County. 50+ women at every gathering.

Moved to California five years ago and got years of my life back. Strength training, cycling, Pilates, yoga, and golf are how I fill the cup outside of work. Girls Who Putt is where the personal practice meets the professional craft.

Instagram
200%+
1,200 → 3,646 followers
TikTok
260%+
1,200 → 4,363 followers
  • Owned end-to-end organic content strategy: editorial calendar, in-person event coverage, photography, copy, posting cadence, and community response across both channels.
  • Promoted from Social Media & Cultural Manager to Co-Leader (December 2025) in recognition of impact on community growth, engagement, and overall brand presence.
  • Previously built and operated an independent skincare review Instagram (2019 – 2020), growing to 676 highly-engaged followers, earning brand-seeded product partnerships, and producing original photography and review copy.
Events

I design, write and promote every GWP event myself. These are the pieces that fill the room.

Girls Who Putt two year anniversary invitation: a martini glass holding golf balls branded Sunday Golf, Bad Birdie, Off Day, GWP and Studio Golf.View full size
Two Year AnniversaryEvent identity and promotion, built around our brand partners.
Mini Golf and Mimosas event flyer for Girls Who Putt at The Loma Club.View full size
Mini Golf & MimosasProgrammed around the Masters, a weekend the audience already cared about.
Range Meetup event flyer for Girls Who Putt, with the Off Days logo placed at the bottom.View full size
Range MeetupOff Days were attending, so I built their mark into the layout.
August calendar collage promoting the Girls Who Putt August range day, with the 22nd circled on the calendar.View full size
August Range DayThe same event, a second creative approach for the feed.
The beginner series

Two carousel posts built on one idea: golf is intimidating, and the job is making it feel possible. This is the content that turns a follower into someone who actually shows up.

First post7 slides
Second post6 slides
04Skills & Tools

Skills & tools.

Paid social platforms

MetaTikTokPinterestRedditSnapchatLinkedIn

Strategy & analytics

Integrated paid + organic strategyMedia planningAudience targetingCampaign optimizationAttribution analysisA/B testingBrand liftReporting & insightsCross-tier strategy

Leadership

Team leadershipClient managementCollaboration across teamsCreative brief developmentNew business strategyExecutive presentations

Tools & technology

SprinklrAsanaSlackTableauSalesforceMicrosoft OfficeGoogle WorkspaceCanva
05Education

Education.

2013– 2017

University of Louisville

B.A. in Communication, Minor in Psychology
Lambda Pi Eta Honor Society
06Contact

Let's talk

Let's talk.

Looking for a role at the intersection of strategy, community, and lifestyle.

Senior or director-level, in social, content, or integrated marketing, with a brand whose values I share and a craft worth scaling.

[email protected] 630.379.7566 linkedin.com/in/jvezzani Download résumé